Successful internet marketers are pummeling the competition with use of brandable web conferencing systems in combination with PowerPoint presentations. Used independently, web conferencing and PowerPoint Presentations each are powerful web marketing tools. But when used in conjunction, they pack a punch that’s hard to beat, saving marketers in time and money alike, while vastly improving and enhancing the effectiveness of their marketing campaigns.

The internet is a global marketplace, and the modern conveniences of the 20th century don’t hold up in our 21st century world. For example, it will take a lot more than toll-free telephone numbers to keep your colleagues and clients (current and prospective) from having to shell out money to do business with you. The money-saving benefits of web conferencing do not stop, however, at simply lowering phone bills (yours or anyone else’s). When some measure of face-to-face contact or visual presentations is necessary, marketers in the past had travel all over to make their presentations, and larger conferences required making your target audiences travel to you. But now, with web conferencing, they can do so online-and for a whole lot cheaper.

And while web conferencing precludes travel costs, using PowerPoint presentations in conjunction with web conferencing precludes travel, materials (think of the savings on photocopying alone), and physical labor costs. Instead of lugging around a heavy easel, projector, screen, transparencies, and other supporting materials to all of those in-person meetings, they can instead plug their entire marketing message into a clean, compelling, and classy PowerPoint presentation they can take conference members through remotely, any time of day or night. PowerPoint presentations can help you deliver your message with maximum effectiveness for a minimum of costs no matter what type of “gathering of minds” you are coordinating-whether business meetings or seminars, product unveilings or creative collaborations, PowerPoint presentations can replace many expensive and unwieldy, more “traditional” methods of delivering your marketing message. And web conferencing is the ideal medium for their delivery.

Postal costs are another unnecessary cost of marketing a business that can definitely be trimmed by integrating PowerPoint presentations and web conferencing in with your marketing campaigns. For the same costs, you can hold scads more web conferences than you can ever match in direct mail, press kits, and VIP marketing packages sent by mail. And because you are right there with the target audience, going over your presentation and other marketing materials with them, your chances of achieving your desired outcome skyrocket.

Interestingly enough, while the bulk of this article so far has focused on cost-savings, these exact same arguments for the ways web conferencing and PowerPoint presentations used together save companies money also support the argument for them providing a real savings in time. It takes time to put together physical marketing materials (and to wait for them to be printed and picked up), to wait for the mail to deliver audio/visual materials and for the recipient to get around to reviewing them, to schedule follow-up calls to get particular questions answered, and to travel hither and thither in order spread your marketing message in person. Using web conferencing with PowerPoint presentations solves all of those time constraining issues, freeing you up to concentrate on other important things.

The third and, perhaps most valuable, reason successful marketers use PowerPoint presentations and web conferencing together are their combined effect on any marketing campaigns performance. The sheer breadth of ways that you can use web conferencing to improve and enhance your business is staggering: Automated customer support; Live pre-sales contacts; Promoting big sales; Networking in live chat rooms; Recruiting affiliates, employees; Training new affiliates and employees; Community outreach; Courting venture capital.

And all of these functions can be integrated with PowerPoint Presentation to improve and enhance their quality, performance, and effectiveness. In fact, HotConference, provides desktop sharing, which makes presenting PowerPoint presentations (not to mention collaborating long-distance on their creation and development) even easier. HotConference offers the most versatile feature set in web conferencing, with tools like a Whiteboard on which you can write, draw, and erase at will in real time, and a variety of ways to incorporate that into your presentation, with 5 different ‘levels’ of Presentation for you, the moderator, to choose from. Another key feature HotConference provides (one alluded to briefly in this article’s intro) is brand-ability-the ability to brand your HotConference web conferencing interface with your own company name, logo, banner, colors, and other branding elements. And as your PowerPoint presentations are no doubt similarly branded (and if they’re not, they should be), this seamless integration of private label branding with your web conferencing delivery system only magnifies your overall impact.

HotConference excels in all the areas that matter most-features, customer support, and price (to name just a few). As far as features go, HotConference allows you several levels of presentations you can give, catering the visible attributes and permissions each individual participant has enabled to the specific conference and the needs/desires/objectives of the moderator, presumably you. One of these attributes that HotConference offers is a Whiteboard that-much like real, physical, “Dry-Erase” board-you (and, if you choose, some or all of your participants) can draw and write on, then erase, and continue using anew as much as needed. Perhaps the most promising of HotConference’s features, however, is private label branding, with which you can match the look and feel of your presentations and your web conferencing interface to match your existing corporate image, including logos, banners, slogans, color scheme, and more. Put all of this together and what you’ve got with web conferencing using PowerPoint presentations through HotConference is a powerful web marketing solution that is unmatched in affordability, convenience, and effectiveness.